Tuesday, September 27, 2011. When Integrating Social Media and Direct Marketing; Part One - Think Strategically. Before posting your first tweet, writing your first blog post, or attracting your first fan, you need a strategic plan. The path to social-media success is filled with potholes that cost you time and relationships, or both! Social media strategy starts with community. Is the community social or commercial focussed? .

Best Customer Connection, by Marc Sokol. Insights and actions to connect you with your Best Customers. Image by shvmoz via Flickr. Could this happen to your company. Are you ready for the era of big data? The authors pose several questions for executives to consider, and below they are restated as propositions that will either help your company win or leave you helpless in the face of a more nimble, astute competitor.

The science behind the customer experience. Enter your email address to follow this blog and receive notifications of new posts by email. The Simple Answer to the Costly Epidemic of Workplace Rudeness. No Really, These are Laughter Lines. Why the RBS Bonus Furore Should Give All Employers Pause for Thought About Rewards.

Joakim Nilsson, Entrepreneur and Social CRM Strategist. Expert in social media monitoring and analytics. Research Reports and White Papers.

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